Membership content

Tackling customer marketing initiatives solo feels like tackling ikea furniture alone. Exciting but cumbersome. I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?...

Want to know the revenue-driving secret weapon winning over today's leading tech brands? Customer advocacy....

Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...

By following these tips, you can create a community experience that resonates with your members on a deeper level, fostering loyalty, and advocacy, and ultimately driving the success of your organization....

Want definitive confirmation that the work you’re doing is paying off? Want to make sure you’re on course to achieve your goals? Track your performance now! Measuring success is crucial to all customer marketing operations....

A well-structured customer marketing team is a crucial part of achieving success and growth and our panel discussion, Building & Structuring Your Team for Success, at the Customer Marketing Summit provided key insight....

We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....

The CEO and Co-founder of Crowdvocate talks about the seven tactics that will help you hit home runs with your programs....

We catch up with Dave Hansen, Sinead O'Grada, Tim Newborn, and Josh Zerkel to talk about the best ways to develop an advocacy program that'll actually make an impact....

Learn how to turn your customers into brand storytellers and how to leverage customer success stories to attract, engage, and convert prospects into raving fans...

My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I'm trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences....

Today I’m going to share the insights and best practices I’ve learned from some of the best customer marketing and advocacy teams in the world....

We're so closely connected with our customers. We can take our knowledge of the customers and concentrate our efforts on helping them....

Product adoption can be used to create organizational alignment and focus. It's effective at getting ahead of churn and boosting revenue....

Communication has transformed and spread; we now have multiple different entities, segments, and ways to provide that service....