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transforming your customer program through metrics is a journey. It's a journey that's going to take time, effort, consistency, deep collaboration with internal teams, and resources to help you get over the finish line....

How do you build a customer reference program that benefits your organization? Customer references help establish the credibility of your brand. It’s incredibly beneficial to associate your brand with other successful brands and show they trust you and your services or products....

Can you have customer advocacy without customer marketing and vice versa? And does that matter? Customer marketing is a natural byproduct of any successful customer advocacy program, but the reverse is not always, if ever, true....

We all know that solid data is your best friend when it comes to sound decision-making, but did you know that only 12% of organizations base almost all of their decisions on real-time data? Nearly three-quarters lack a centralized source of data that’s available to the whole company....

The common ground between customer success and customer marketing is pretty vast. Both organizations are hyper-focused on existing customers and everything that working with them entails....

We all know that when it comes to promoting our business, the best testimony is a customer testimony. But how can we build effective co-marketing partnerships with our customers so that they’ll want to shout from the rooftops about how amazing we are?...