Exclusive content

Building a powerhouse customer marketing team is both an art and a science. In this article, discover strategies and insights essential for building and scaling a successful customer marketing team....

Revolutionizing storytelling through video is about more than just crafting compelling content—it’s about connection, authenticity, and relevance. In this article, discover practical tips on using video as a powerful storytelling tool....

Retention is at the heart of sustainable growth. In this article, discover ten tips for developing scalable customer retention and lifecycle programs....

Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs....

Think of client engagement like cooking, not baking. While baking demands exact measurements, cooking lets you be creative with what you have. The same goes for customer marketing – there's no one-size-fits-all recipe. Success comes from working with the resources and customers you have....

Mastering the complexities of marketing for multiple products is essential for driving business success. In this article, discover the key strategies and tools for leveraging the voice of the customer and focusing on the entire customer experience....

Building a successful customer marketing program is no small feat. In this article, discover strategies for creating a high-impact, cost-efficient customer marketing program that drives value....

Transforming customer feedback into actionable insights is a game-changer for any business. In this article, explore the tools, tactics, and strategies Alteryx use to turn customer reviews into enterprise-wide battle cards....

Building a strong customer advocacy program is essential for driving brand awareness and revenue growth. In this article, discover strategies and components that make up Workday's customer advocacy program, from defining goals and understanding personas to aligning with sales and measuring success....

Creating impactful customer story videos is more than just hitting record—it's about connecting with your audience on a deeper level. In this article, discover a framework for video success, focusing on authenticity, relevance, video length, and the power of episodic content....

Trust is the foundation of every successful customer relationship. In this article, discover the key elements of trust, the importance of empathy in customer interactions, and the strategies used at PayPal to ensure the brand remains trustworthy and aligned with customers' needs....

How you curate, collaborate, and cultivate your community can be the difference between radical growth and stagnation, between impact and insignificance....

Looking to make a bigger impact in your organization? VP of Customer Advocacy, Leslie Paterson explains how!...

Discover the secrets to growing an exclusive customer advocacy program by 400% with Mendix's head of Global Customer Advocacy....

Discover the expert customer loyalty strategies that turn users into true fans, and learn how personalization and trust are the keys to success....