Engagement marketing

Think of client engagement like cooking, not baking. While baking demands exact measurements, cooking lets you be creative with what you have. The same goes for customer marketing – there's no one-size-fits-all recipe. Success comes from working with the resources and customers you have....

When businesses say they care about their customers, it can conjure up a plethora of clichés. “The customer is always right.” “Underpromise and overdeliver.” “Treat every customer like they're your only customer.” More often than not, business executives talk the talk but very rarely walk the walk....

What is the point in marketing if you’re not engaging your target audience? It’s like mailing a letter without a stamp, or brushing your teeth without toothpaste – you just wouldn’t do it!...