Members-only Customer marketing Simple strategies for reducing customer churn While there’s no such thing as a business with an unblemished retention rate, there are strategies you can put in place to reduce churn and protect your business’s prospects....
Members-only Article 5 ways to build a strong relationship with your customers There are several strategies for retaining customers (many of which we’ve written about) that can help transform your bottom line, but today we’re going to focus solely on the importance of building lasting relationships with your customers....
Members-only Customer retention Tactics for improving customer retention Your SaaS product earns a major part of its revenue from existing customers—the ones who stay with you for long periods. These customers provide you with some serious revenue and value....
Members-only Customer marketing How to retain more customers You know it, we know it, we know you know it and you know we know it, but we’ll say it anyway: repeat business is where you’ll make the real money....
Members-only Customer retention Your guide to customer retention strategies and frameworks As you probably know by now, retaining customers is much more cost-effective and valuable to a B2B brand than acquiring new ones, in fact, five times more cost-effective....
Members-only Article Cross-selling and upselling: An introduction and best practices You’re at the checkout process on a website, a message comes into view ‘have you forgotten this?’ or ‘customers also purchased x y or z’. This is a tried and tested cross-selling strategy - it encourages customers to buy additional, or ‘’add-on’ purchases....