Customer loyalty doesn’t happen by accident. It’s an outcome of planning, strategizing, and executing a well-crafted customer marketing strategy that relies on clear goals and KPIs.

Customer Marketing Certified: Core’s the industry standard, the driving force for your success, and the only companion you need for personal and professional growth.

While customer marketing may seem like a self-explanatory area of business marketing, there’s more to it than meets the eye. It’s new to the way businesses connect with their customers and has a different role in the customer journey than sales, product marketing, or even customer success.