Market research is important for all companies, but it’s especially crucial for new businesses. This is because startups don’t have the same customer base or established reputation as long-standing brands.

Market research covers a broad variety of strategies that work toward improving business techniques that better cater to your chosen target market. In this article, we’ll cover: What market research is, and different types of market research.

Market research provides the answers needed for orgs of any size about where to take the direction of their business, how to engage with their customers, and address pain points.