Looking for more on lifecycle marketing?

How to bridge self-serve and high-touch customer journeys
I want to dive into the sudden rise in hybrid B2B purchasing and offer some strategic best practices for implementing this approach in your own organization.
Customer Marketing AllianceEric Calderon
What is customer lifecycle marketing and how is it used?
Engaging with your customers is a basic building block when marketing your business. Where other processes become involved only once a sale has been made, customer lifecycle marketing plans interactions throughout the whole customer journey.
Customer Marketing AllianceEve Chatfield
Best competitive strategy for each business lifecycle stage
Discover strategic approaches for each stage of the business lifecycle. Stay competitive, innovate, and navigate towards sustained success
Customer Marketing AllianceAlex Walton