Are you struggling to source customer references that'll have a genuine impact?

Don't over-rely on your current pool of customer references – they'll end up straining your customer relationships and going stale.

In our session with Upland Software and customer reference experts from Sage, we uncovered the ins and outs of creating an impactful customer reference program to help your sales team seal the deal and convert on-the-fence prospects into paying customers.

3 key takeaways

  • Optimize reporting: Determine the ideal reporting structure for your customer reference team
  • Measure program success: Gauge the impact of your customer reference program on marketing and sales as integral to brand ambassadorship.
  • Collaborate with sales: Directly collaborate with sales to boost buyer confidence and expedite access to customer references across the customer journey.