CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders.
It's a unique opportunity to watch the most sought-after customer marketing content – ordinarily reserved for CMA Pro members. Each stream delves deep into a key customer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced customer marketing leaders
👨💻 Enjoy regular in-depth sessions
Take a look at what we've got coming up 👇
Date: March 26, 2025
Time: 5:00pm GMT
Location: Online
Great customer engagement isn’t just about interaction—it’s about transformation.
But driving outcomes that truly make an impact? That’s a strategy.
Join us for an exclusive keynote presentation with Ivanti. Learn how adopting a lifecycle marketing model has elevated customer engagement and advocacy at Ivanti.
In this session, you’ll discover:
- How a lifecycle marketing model drives efficiencies, demonstrates greater business impact, and leads to increased program investment.
- The power of cross-departmental collaboration – Improve customer engagement, adoption, and satisfaction through a programmatic approach.
- How to fuel your customer advocate pipeline throughout the customer lifecycle.
Don’t just engage—empower. Sign up now and elevate your customer advocacy strategy.
Meet the speaker:
Louise Wadsworth, Director of Customer Advocacy, Ivanti
With over a decade in Customer Experience facets within global IT and security software organisations, I am currently the Director of Customer Advocacy at Ivanti. I oversee a vibrant customer-led community and customer advocate programs. I am passionate about endurance sports, regularly competing in trail ultra-marathons and canicross events with my GSP. Continuous forward progression is my guiding principle.
