Customer Marketing Alliance: eBooks and playbooks

This playbook contains all the pieces and parts that comprise the first 30, 60, and 90 days of setting up and launching a customer marketing function at your company.

Want to keep customers coming back and grow your business? Understanding and preventing customer churn is key. Download our ebook now.

Want to re-engage lapsed customers and maximize lifetime value? This comprehensive ebook reveals all the strategies you need.

Stop guessing and start gathering definitive data on your customers and competition with our brand-new ebook!

Are you ready to really get to know your customers? Do you want to boost loyalty? Customer segmentation holds the key!

Do you want to forge deeper connections, reduce churn, and shape your offerings around your customers’ needs? Voice of the Customer holds the key 🔑.

Want to wow your audience, spark engagement, and score marketing wins? Understanding consumer psychology is the secret ingredient.

This comprehensive ebook provides a step-by-step guide to implementing an effective VoC program and using those insights to drive real change!

Many customer marketers know that a Customer Advisory Board can be their magnum opus but only if it’s set up for success from the beginning. This is where we come in!

Download your copy of ‘A long story short: Exploring the fundamentals of compelling product storytelling’, and tell a story your audience can’t ignore.

This eBook focuses on six elements to build into your customer marketing plan, from the early stages to elements that’ll support you during growth and scale-up.

The Alliance is proud to present an in-depth exploration of customer and community engagement in our latest playbook, a collaborative piece by Customer Marketing Alliance and Community-Led Alliance.