Customer Labs workshops

Community Marketing

Looking for tried-and-tested ways to boost customer retention, enhance customer satisfaction, or align CS with wider business goals? Look no further because we have the solution.

Welcome to Customer Labs: your go-to resource for mastering the skills and strategies essential for thriving in the fast-paced world of customer success. From implementing effective onboarding processes to driving customer advocacy, we've got the insights and tools you need.

Join us every month for an interactive workshop led by experts in the field. Participate in discussions and activities, and leave with exclusive templates and frameworks ready for immediate application.

🎟️ Members-only virtual workshops.
🔎 Uncover practical tactics and strategies to excel in your role.
🚀 Activate your learning with breakouts, discussions, and walkthroughs.

Keep reading to discover our upcoming sessions.

The schedule

Join as many workshops as you need to excel in your role – whether you attend just once or never miss a session.

Topic	Date	Time
Driving loyalty through onboarding	July 17	4pm UK time
Churn analysis: Proactively tackling customer churn triggers	August 14	4 pm UK time
Bridge the gap: Mastering team transitions	September 5	4pm UK time
Mastering market segments for enhanced CS	October 23	4pm UK time
Creating cohesive sales and CS strategies	November 6	4pm UK time
Cultivating a customer-centric mindset: Strategies for success	December 11	4pm UK time

Driving loyalty through onboarding - July 17, 2024

Enhance customer retention with effective onboarding strategies.

Cultivating customer loyalty starts with a robust onboarding process. In this engaging workshop, you'll uncover the key strategies to transform new customers into lifelong advocates.

Gain insights into designing an onboarding experience that not only meets but exceeds customer expectations. Learn to craft personalized onboarding journeys that foster strong relationships from the first interaction. We'll cover best practices for leveraging data to tailor your onboarding efforts, ensuring each customer feels valued and understood.

By the end of this session, you'll be equipped with actionable techniques to boost customer retention and satisfaction. Elevate your onboarding process to drive loyalty and create lasting value for your customers.

Join July session

Churn analysis: Proactively tackling customer churn triggers - August 14, 2024

Reduce customer attrition with data-driven strategies.

Understanding and mitigating customer churn is crucial for sustaining growth and profitability. This focused workshop is designed for professionals in customer-centric roles, such as customer success and product marketing, looking to master the art of churn analysis.

Delve into the techniques for identifying early signs of churn and the common triggers that lead customers to leave. Learn to harness data analytics to pinpoint at-risk customers and understand the underlying factors driving their decisions. We’ll explore advanced methods for developing proactive retention strategies that address these triggers head-on.

By the end of this workshop, you'll have the expertise to implement effective churn reduction initiatives, ensuring your customers remain engaged and loyal. Turn potential churn into an opportunity for growth and strengthen your customer relationships for the long term.

Join August session

Bridge the Gap: Mastering team transitions, September 5, 2024

Ensure seamless transitions for enhanced team performance.

Navigating team transitions can be challenging, but mastering this skill is essential for maintaining productivity and morale. This interactive workshop is ideal for those in customer-centric roles, including customer success and product marketing, who want to ensure smooth transitions within their teams.

Discover strategies to effectively manage and support team transitions, whether they involve onboarding new team members, shifts in team structure, or changes in leadership. Learn best practices for communication, role clarity, and maintaining team cohesion during periods of change. We’ll cover techniques for minimizing disruption and maintaining a positive team dynamic.

By the end of this workshop, you’ll be equipped with practical tools and insights to handle transitions with confidence. Enhance your team’s adaptability and ensure continuous high performance, even in times of change.

Join September session

Mastering market segments for enhanced customer success, October 23, 2024

Optimize your customer success strategies through targeted market segmentation.

Understanding and leveraging market segments is crucial for delivering tailored customer success strategies. This workshop is perfect for professionals in customer success and product marketing who want to deepen their knowledge of market segmentation.

Explore the principles of market segmentation and learn to identify distinct customer groups within your broader market. We'll delve into methods for analyzing customer data to uncover meaningful segments, allowing you to customize your approach for each group. Discover how to align your customer success initiatives with the specific needs and preferences of different segments, leading to increased satisfaction and loyalty.

By the end of this session, you'll have the skills to implement effective market segmentation strategies, enhancing your ability to meet diverse customer needs. Drive better outcomes and elevate your customer success efforts by mastering the art of market segmentation.

Join October session

Creating cohesive sales and CS strategies, November 6, 2024

Align your teams for enhanced customer experience and growth.

Achieving seamless collaboration between sales and customer success teams is essential for delivering a superior customer experience and driving growth. This workshop is designed for professionals in customer success and product marketing aiming to bridge the gap between these critical functions.

Learn how to develop integrated strategies that align your sales and customer success efforts. We’ll cover techniques for creating unified goals, fostering effective communication, and ensuring consistent customer interactions across both teams. Discover best practices for leveraging shared data and insights to inform your strategies and enhance customer relationships.

By the end of this workshop, you’ll be equipped with actionable methods to harmonize your sales and customer success strategies, resulting in a more cohesive and efficient approach. Strengthen your team's collaboration and drive better outcomes for your customers and your business.

Join November session

Cultivating a customer-centric mindset: Strategies for success, December 11, 2024

Transform your approach with customer-focused strategies.

Embedding a customer-centric mindset within your organization is key to achieving long-term success and customer satisfaction. This workshop is perfect for professionals in customer success and product marketing looking to deepen their commitment to customer-centricity.

Explore the essential strategies to foster a customer-centric culture within your team and organization. Learn how to prioritize customer needs and feedback in every decision-making process. We'll cover techniques for building empathy, enhancing customer interactions, and aligning your goals with customer success. Discover how to utilize customer insights to drive innovation and improve your products and services.

By the end of this workshop, you'll have a comprehensive toolkit to cultivate a customer-centric mindset, ensuring that your team consistently delivers exceptional value to your customers. Transform your approach and drive success by putting your customers at the heart of everything you do.

Join December session