Customer Marketing Alliance | Community Newsletter
June 21, 2024
💡 Spotlight 💡
Deliver customer references to close deals faster
Ever find yourself scrambling to find approved customer references, only to end up using the same ones over and over?
It's a common challenge that can delay deals and wear out our valuable customer relationships.
We have all the answers on how to tackle these issues head-on in our upcoming live session with experts from Upland Software and Sage.
🗓 Date: Thursday, July 11
⏰ Time: 8am PDT | 11am EST | 4pm BST
🔥 Hot off the press 🔥
How to manage a successful end-to-end customer review program | Max Bailey
I'm Max Bailey and today, I want to share insights from my experience running Aircall's customer review program and offer some tips to help you implement a successful one at your company.
Privacy vs personalization: Striking the balance with customer marketing techniques | Article
With personalization being so important in today’s marketing and appealing to individuals being key to making your brand stand out, how do you accomplish this without compromising your customer’s data or privacy?
🎥 How to get customer marketing a seat at the leadership table | Youtube 🎥
In this exclusive talk, Leslie Paterson, Vice President of Customer Advocacy & Engagement at BMC Software, discusses the significance of customer marketing, and the benefits of community support from the Customer Marketing Alliance, and shares insights from her experience of advocacy marketing.
💬 Talking points 💬
In the community Slack this week we covered topics on:
- @Vernon Gomes wants to know what key metrics others are using to track the success of customer marketing & advocacy. Share your metrics here!
- @Carmel Anderson is looking for facts or figures on how advocate activities impact your customer accounts. Share your thoughts here.
- @Ellen Bartlett is asking: "Does anyone have experience growing a Reddit community for your SaaS product?". Got any tips?
Keep up with all the latest hot topics on the #questions, #community, #cab, #customerstories, #customer-advocacy, #customer-engagement channels.
👥 Events 👥
💻 Customer Experience Summit
📅 July 10
❓1 full day of free CX and CS nuggets (for CM inspo!) from Dropbox, Mastercard, Oracle, and many more...
🌉 Customer Marketing Summit San Francisco
📅 September 4 & 5
❓ Google Cloud, JPMorgan Chase & Co., Databricks, UiPath, Zapier, Gong, and many more...
🚀 Job opportunities 🚀
👉 Freshworks is looking for a Director - Customer Engagement (Community) | Apply here
👉 Trustpilot is looking for a Director, Global CRM and Lifecycle, B2B & B2C | Apply here
👉 Atlassian is looking for a Senior Customer Reference Manager | Apply here
👉 Dynatrace is looking for various roles on the Growth Marketing team | Apply here
Keep up with all the latest job opportunities on the #jobs channel.
💫 Insider membership 💫
Insider is our free membership designed to level up your Customer Marketing game by giving you exclusive access to some of our best resources and content - on the house.
For the past couple months we’ve been looking at our membership offering to see how else we can add value to Insider, and these are the great things we’ve added:
👉 5% of all the templates & frameworks included in our paid-for plans.
👉 5% of all the super-in-depth exclusive articles where you can learn firsthand from experienced customer marketing professionals.
👉 Ungated access to all our past and future reports.
👉 CMA TV is a suite of OnDemand videos where you’ll be able to learn from customer marketing pros at orgs like Adobe, Google Cloud, Workday, Slack, and more.
Ready to get stuck in?
💡 Mentorship 💡
We don’t take our mentor program lightly. Every applicant is carefully vetted and only the crème de la crème product marketers come on board. It’s CV-worthy in and of itself.
Becoming a customer marketing mentor has tonnes of upsides to it…these are really only a few of them:
🎯 Help other product marketers reach their potential
🙌 Give back to the community and leave your own legacy
💡 Gain fresh perspectives and learn from your protégé
If you aren't a paid member yet of the Customer Marketing Alliance and would like to be, you can see our membership plans here.
🎓 Courses 🎓
Customer Marketing: Core: Containing the crucial, comprehensive, and essential knowledge you need on customer marketing fundamentals, this encyclopedic curriculum journeys through everything needed to set up your career for success. Included in Pro+.
🤷 What's next?
Here at Customer Marketing Alliance, we’ve learned from the best to keep the customer happy by giving them more of what they want.
That’s why we want to know what courses you’d love next in this community. Help us build our course roadmap for H2 and beyond. 🚀
→ What are your current pain points?
→ Where do you want to upskill?
→ What crucial topics are currently under-served?
→ How do you learn best?
👥 Customer Marketing Alliance Membership 👥
📖 Pro+ membership: A comprehensive learning and development platform for customer marketing professionals seeking ways to expand their skills, stay ahead of the curve, and make a lasting impact.
Designed by customer marketing experts, the Pro+ membership provides you with the courses, resources, and community to thrive in this dynamic field.
Here's what you can expect:
🎓 7+ Masters-level courses covering storytelling, consumer psychology, and more.
📚 Exclusive content, templates, and frameworks vetted by top experts at Cisco, Dropbox, and F5.
🧑🏫 Mentorship program offering guidance from seasoned customer marketers.
⭐️ Your feedback fuels us ⭐️
Love the Customer Marketing Alliance?
Leave us a review on Trustpilot and tell us why you love being a part of CMA.
Here's what others are saying:
You’re the heart and soul of our community. We’d love to hear from you!
That’s a wrap for this week’s newsletter - catch you next week 🎉
