Victoria LaPlante

Victoria is an accomplished customer advocacy and marketing leader with extensive experience at high-growth SaaS companies.

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Customer advocacy

Six Tips for Building a Successful Customer Advocacy Program that Drives Results

Starting a customer advocacy program sounds exciting and yet a little scary at the same time. How do you find customer advocates, will they want to participate, how will you measure results and the impact of your efforts?...

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.