Vera Barile

Vera Barile is a Senior Customer Marketing Manager at AppDirect, an end-to-end platform for succeeding in the digital economy. Vera is also a Customer Marketing Alliance Ambassador cohort member!

Customer-centric strategies: Five lessons for success

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Customer-centric strategies: Five lessons for success

Building a marketing strategy without your customers in mind is like making a hamburger and not including a patty– it just doesn’t make sense. So, where to start? Here are five lessons learned and best practices from one Customer Marketer to another....

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