Tessa Barron

Tessa is currently CMO at Lumivero and works on helping large enterprises and start-ups build their brand and bring it to life through compelling content experiences.

Build a customer-led marketing strategy: Lessons from our success journeys

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Build a customer-led marketing strategy: Lessons from our success journeys

Things like market research and competitive intelligence can clue you into features and capabilities that can be replicated into your own product plan - but customer relationships can't....

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.