Sara Steffen

Sara Steffen is a marketing and communications leader with broad experience managing customer marketing programs, event strategy and integrated campaigns.

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Make every interaction count: 4 key success strategies for tailoring customer experience

Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...

Perfect your customer marketing strategy by prioritizing customer relationships

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Customer collaboration

Perfect your customer marketing strategy by prioritizing customer relationships

A huge part of customer marketing is building lasting relationships with your customers and showing your appreciation for all that they do, but how can we do this in a meaningful way?...