Meenakshi Lakhwani

Senior Customer Advocacy Manager at Workday

Building an effective customer advocacy program

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Building an effective customer advocacy program

Building a strong customer advocacy program is essential for driving brand awareness and revenue growth. In this article, discover strategies and components that make up Workday's customer advocacy program, from defining goals and understanding personas to aligning with sales and measuring success....

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.