Kevin Lau

Retention is at the heart of sustainable growth. In this article, discover ten tips for developing scalable customer retention and lifecycle programs....

In this article, I'll share insights into how you can develop impactful customer advocacy strategies, measure their success, and build the cross-functional relationships necessary to elevate your efforts and drive meaningful results....

transforming your customer program through metrics is a journey. It's a journey that's going to take time, effort, consistency, deep collaboration with internal teams, and resources to help you get over the finish line....

Tired of excuses and empty promises when you advocate for customers? Learn how I transformed customer marketing into a core growth strategy....

As customer marketers, we need to remember to take a step back and look at the bigger picture. Today, I’d like to discuss how to position for greater success and the steps needed to establish a center of excellence (COE)🎖️....

As you plan to create a brand ambassador program, I’ve mapped out an 8-step approach that you can follow to create a highly engaging program for your customers. Let’s dive into it:...

If I had to pick just one program to start with, it would have to be developing a brand ambassador program. These ambassadors are an exclusive group of your most engaged customer practitioners who openly share their expertise, best practices, and strategies to help other customers be successful....