Katya Rozkho

Katya is a Lifecycle Marketing Manager at Rippling. She has a background in growth marketing and GTM strategy and is constantly looking for ways to learn, grow and make an impact on people’s lives.

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Customer marketing

The 5 Core Attributes of a Killer Customer Marketing Strategy

Customer loyalty doesn't happen by accident. It's an outcome of planning, strategizing, and executing a well-crafted customer marketing strategy that relies on clear goals and KPIs....

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.