Jeni Asaba

Ready to discover the 4 essential strategies to future-proof your community?...

By following these tips, you can create a community experience that resonates with your members on a deeper level, fostering loyalty, and advocacy, and ultimately driving the success of your organization....

Community rewards are an important piece of any customer advocacy community, but they don’t always get the attention they deserve. Why?...

For the entirety of my career, I’ve told stories. Personal profiles, crime reports, pop culture features, obituaries and case studies are some of the formats I used to paint pictures with words. And over the years, I learned valuable lessons....

Can you have customer advocacy without customer marketing and vice versa? And does that matter? Customer marketing is a natural byproduct of any successful customer advocacy program, but the reverse is not always, if ever, true....

As more and more organizations realize the power of connecting their customers to each other, communities (more specifically customer advocacy programs) are emerging within the business-to-business (B2B) space....