Hannah McKeen

Hannah McKeen is Customer Marketing Manager at Jellyfish, and has recently joined the cohort at Customer Marketing Alliance as one of our first Ambassadors!

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Top four best practices for driving customer retention

Creating an effective retention strategy is no small feat! As I’m sure many of you can relate to, it’s always work in progress. With each campaign I learn more about how customer marketing can drive retention in a scalable way. Here are some top tips that I’ve learned so far:...

“CMA has helped me build confidence in the programs I’ve built” - Hannah McKeen’s Community and Ambassador experience

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Case studies

“CMA has helped me build confidence in the programs I’ve built” - Hannah McKeen’s Community and Ambassador experience

Hannah McKeen, Senior Customer Marketing Manager at Jellyfish takes us through her experience as a CMA Ambassador and community member....

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Voice of customer

The art of prioritizing voice of customer

What percentage of your customers could you reach out to individually right now just to check in and say hello? If your answer is less than 20%, you have some work to do!...