Grace Gupta - Customer Marketing Alliance

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AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs

Grace Gupta

Grace is a Senior Copywriter who creates content for Customer Marketing Alliance, Customer Success Collective and Community-Led Alliance

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How to communicate value to your customers

Customer success

How to communicate value to your customers

10 examples of great referral programs to inspire you

Affiliates and referrals

10 examples of great referral programs to inspire you

Why customer marketing belongs in a customer onboarding strategy

Customer success

Why customer marketing belongs in a customer onboarding strategy

What is customer relationship marketing?

Customer marketing

What is customer relationship marketing?

How to get your customers to recognize your product’s value in 6 steps

Customer advocacy

How to get your customers to recognize your product’s value in 6 steps

Brand storytelling

How to build a customer-focused brand

What is engagement marketing?

Engagement marketing

What is engagement marketing?

Empower your employees by building a culture that values every customer interaction

Customer success

Empower your employees by building a culture that values every customer interaction

The customer health score: How to master this metric

Market research

The customer health score: How to master this metric

What is the difference between cancellation and churn?

Customer marketing

What is the difference between cancellation and churn?

Let's hear it: Magnify your voice of the customer program

Customer marketing

Let's hear it: Magnify your voice of the customer program

What is customer retention?

Customer marketing

What is customer retention?

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Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.