Gillian Farquhar

During a recession, it’s inevitable that budgets are cut, teams reduced, and plans scaled back. And it’s often marketing that gets the first cuts. But here, we have the tools you need to take a proactive approach to shoring up your marketing budgets, making them anti-fragile and recession-proof....

Building a successful customer marketing program is no small feat. In this article, discover strategies for creating a high-impact, cost-efficient customer marketing program that drives value....

Ari Hoffman and Gillian Farquhar, VP of Global Customer Marketing, continue their conversation about customer marketing stability during times of economic uncertainty. In this episode, they discuss involving advocates and employees to support bottom-line success....

How do you keep your bottom line safe during times of economic uncertainty? For Ari Hoffman, VP of Customer Marketing and Gillian Farquhar, VP of Global Customer Marketing, the answer is customer storytelling and customer communities....

Discover the five strategies for an anti-fragile approach. Hear from Ari Hoffman, VP of Customer Marketing and Gillian Farquhar, VP of Global Customer Marketing, as they discuss recession-proof marketing and share their experiences....

Gone are the days when customer marketing solely revolved around static case studies and testimonials. Today, it's all about creating immersive experiences, fostering meaningful relationships, and building vibrant communities....