Gareth Watkins

Gareth is a writer from Manchester, England (well, not technically from there- he gets around a lot) who has been working in marketing for over a decade.

Members-only

How to calculate your customer retention rate (and increase it)

If you sell a product, have you sold it to the same client more than once? Congratulations, you’ve just retained a customer. If you provide an ongoing service and a client sticks with you for more than a day then, yep, you’re retaining customers....

Members-only

Customer marketing

How to retain more customers

You know it, we know it, we know you know it and you know we know it, but we’ll say it anyway: repeat business is where you’ll make the real money....