Eve Chatfield

Eve is a Junior Copywriter at Customer Marketing Alliance. She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.

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Article

Cassie Sneed | The foolproof process to getting the right case studies for your brand | Customer Marketing Catch-up

Market research

Why is market research important? 5 benefits of market research

Customer segmentation

How to use demographic segmentation: Improve your marketing personalization techniques

Customer and market research

Types of market research: 5 ways to support your work with valuable analysis

Customer research

Understand customer market research: What is it and how to do it

Article

Clayton Prichard | How can Customer Marketers and Product Marketing Managers best work together? | Customer Marketing Catch-up

Customer advocacy

How to measure the success of your customer advocacy program

Customer marketing

Perfect your research strategies with Customer Research Certified

Affiliates and referrals

Collette Johnson | Why customer references are important, and how best to use them | Customer Marketing Catch-up

Customer marketing

Do customer marketing budgets reflect the value of the role?

Customer marketing

Customer Marketing Salary Report 2022

Customer marketing

Customer Marketing Certified: Improve and perfect your marketing practices

Customer marketing

6 vital customer marketing skills for new and upcoming hires

Article

Authentic storytelling: Attract your audience with Storytelling Masters

Customer research

Take your personas to the next level. Get persona certified.