Eve Chatfield

Eve is a Junior Copywriter at Customer Marketing Alliance. She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.

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Affiliates and referrals

How customer marketing supports your business' community framework

Customer marketing

Kevin Lau | Three essential tenets that instantly improve your customer advocacy plan | Customer Marketing Catch-up

Customer marketing

Aunalisa Arellano | How to effectively communicate your features, products, and services to your customers | Customer Marketing Catch-up

Market research

Build quality strategies by learning differences in B2B and B2C marketing

Customer marketing

The ultimate guide to perfect customer reactivation marketing

Customer and market research

What is customer marketing? The vital link in the progress chain

Customer marketing

Generate more revenue using customer expansion techniques

Customer marketing

Welcome to the State of Customer Marketing Report 2022: Everything you need to know

Customer advocacy

10 components to building a solid customer experience strategy

Customer advocacy

Support your advocacy strategy by using authentic brand storytelling

Articles

Top five commercials that have memorable brand storytelling

Articles

Build up your brand image using effective brand storytelling

Customer marketing

Make a perfect customer marketing plan in 30, 60, and 90 days

Customer segmentation

Ultimate guide to customer segmentation. The what, why, and how.

Customer and market research

What will customer marketing look like in the future?