Eve Chatfield

On the same day, you can have higher-ups wanting you to focus on growing sales figures and customers complaining about “too much sales talk”. So how does one balance these two needs? This is where consumer psychology comes in....

Our events are packed with revolutionary insights from expert practitioners behind the customer marketing strategies at some of the world's leading companies. And the best part? There's something for everyone....

In a world where customer expectations are higher than ever, time to value (TTV) has never been more important. TTV isn’t just a metric exclusive to CS teams; it has significant value in customer marketing as well....

Building an advocacy program from scratch is no small task. If you're a solo customer marketing team of one then this is even more true. But Jessica Day, Community, Advocacy, and Customer Marketing Lead at Dropbox has been through all this before....

Brand storytelling is the use of a brand's values, purpose, and identity to create compelling narratives that captivate the target audience. It involves crafting stories that connect emotionally, fostering brand loyalty and deeper connections....

The first 60 days are dedicated to developing your strategy for the year: Outline goals for increasing the number of valuable advocates, Utilize adoption and the customer journey, Outline your events and programs, Develop a communication plan...

But does this mean customer marketers are responsible for customer adoption or product adoption practices? To answer this question in its simplest form: Yes....

Generative AI has become far more commonplace over the last year with the introduction of tools like ChatGPT, which has become accessible to the everyday layman. But how does it work for roles like customer marketing and its associated professions?...

Valerio Battelli, Voice of Customer and Insights at Taboola, takes us through his steps to managing, and succeeding at, a flagship customer program....

The use of martech in customer marketing is extremely common, particularly when considering the rapid development of AI tools over the last few years....

Join Jana Frejova, a marketing expert from Spendesk, as she shares insights on why personas are no longer effective and alternative solutions to support your customer base and team. Learn from industry leaders and gain innovative strategies to optimize your consumer marketing efforts....

Join Jana Frejova, a marketing expert from Spendesk, as she share insights on why personas are no longer effective and how focusing instead on customer problems can drive growth. Learn from industry leaders and gain innovative strategies to optimize your consumer marketing efforts....

In this video, Cecilia Toro takes us through the key difference between strategic and tactical marketing, the uses for both types and how taking advantage of both strategies can make your marketing plans both flexible and long-lasting....

Onboarding the make-or-break moment when a prospect becomes a fully-fledged, loyal customer. Get it wrong, and you risk losing that hard-won customer before they’ve even had a chance to experience the full value of your offering....

Shanann Monaghan, Global Marketing Campaigns Lead at Google, gives us her exclusive look on how to create upsell opportunities and deliver exceptional experiences to customers....