Members-only Video Make your advocacy program actually effective | Video Building an advocacy program from scratch is no small task. If you're a solo customer marketing team of one then this is even more true. But Jessica Day, Community, Advocacy, and Customer Marketing Lead at Dropbox has been through all this before....
Members-only Brand storytelling The master guide to brand storytelling Brand storytelling is the use of a brand's values, purpose, and identity to create compelling narratives that captivate the target audience. It involves crafting stories that connect emotionally, fostering brand loyalty and deeper connections....
Members-only Article Executing your customer marketing function: The first 60 days The first 60 days are dedicated to developing your strategy for the year: Outline goals for increasing the number of valuable advocates, Utilize adoption and the customer journey, Outline your events and programs, Develop a communication plan...
Members-only Customer and product adoption: Where customer marketing fits But does this mean customer marketers are responsible for customer adoption or product adoption practices? To answer this question in its simplest form: Yes....
Members-only Article How generative AI can boost consumer marketing Generative AI has become far more commonplace over the last year with the introduction of tools like ChatGPT, which has become accessible to the everyday layman. But how does it work for roles like customer marketing and its associated professions?...
Members-only Podcast Valerio Battelli | Key steps to managing a flagship customer program | Customer Marketing Catch-up Valerio Battelli, Voice of Customer and Insights at Taboola, takes us through his steps to managing, and succeeding at, a flagship customer program....
Members-only Article Martech and customer marketing: Automating customer interactions The use of martech in customer marketing is extremely common, particularly when considering the rapid development of AI tools over the last few years....
Members-only Video Solutions to the persona-first marketing problem | Video Join Jana Frejova, a marketing expert from Spendesk, as she shares insights on why personas are no longer effective and alternative solutions to support your customer base and team. Learn from industry leaders and gain innovative strategies to optimize your consumer marketing efforts....
Members-only Video Why it's a mistake to have a persona-first approach | Video Join Jana Frejova, a marketing expert from Spendesk, as she share insights on why personas are no longer effective and how focusing instead on customer problems can drive growth. Learn from industry leaders and gain innovative strategies to optimize your consumer marketing efforts....
Members-only Video The must-know differences between strategic and tactical marketing | Video In this video, Cecilia Toro takes us through the key difference between strategic and tactical marketing, the uses for both types and how taking advantage of both strategies can make your marketing plans both flexible and long-lasting....
Members-only Article Personalize customer onboarding experiences to enhance brand loyalty Onboarding the make-or-break moment when a prospect becomes a fully-fledged, loyal customer. Get it wrong, and you risk losing that hard-won customer before they’ve even had a chance to experience the full value of your offering....
Members-only Video Top ten best practices for driving customer demand | Video Shanann Monaghan, Global Marketing Campaigns Lead at Google, gives us her exclusive look on how to create upsell opportunities and deliver exceptional experiences to customers....
Members-only What’s the difference? Tactical advertising vs. tactical branding Both tactical advertisements and tactical branding are part of a broader marketing strategy and can complement each other to achieve both short-term goals and longer-term brand building....
Members-only Customer marketing Customer marketing stats: Career aspirations and future development We’re over halfway through the year, and the 2024 version of our iconic State of Customer Marketing Report is on its way. We wanted to reflect on the stats discovered last year, and how this year shapes up....
Members-only Video Lifecycle marketing: The secret to building lifetime brand loyalists | Video This Customer Marketing event panel involved industry experts sharing their experiences and insights on how to attract, engage, and advance talent through effective customer marketing strategies. Learn how organizations use B2B SaaS solutions to optimize their marketing efforts....