Erik Mansur

Erik is VP of Product Marketing at Crayon, and is a proven leader in marketing, product marketing, product development, and customer success for enterprise and SMB SaaS companies.

How to understand and represent your target audience through VoC

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Customer marketing

How to understand and represent your target audience through VoC

If your brand is dealing with far more negative comments than heart emojis, then you’ve been hearing a lot from your customers, but you probably aren’t listening to them....

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.