Eric Calderon

Eric is an innovative growth marketing leader with an 11+ year proven track record of delivering results through demand generation, lifecycle marketing strategy development, planning, and execution.

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Build a blended lifecycle strategy across self-serve & high touch customer journeys | Video

Join Eric Calderon as he shares his insights on building a blended lifecycle marketing strategy. Discover the sudden rise in hybrid B2B purchasing and learn from real examples implemented at Atlassian....

Building a blended lifecycle marketing strategy: Bridging self-serve and high-touch customer journeys

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Article

Building a blended lifecycle marketing strategy: Bridging self-serve and high-touch customer journeys

I want to dive into the sudden rise in hybrid B2B purchasing and offer some strategic best practices for implementing this approach in your own organization....