Emma Bilardi

Emma is the Head of Content at Axon Garside. She's been writing for as long as she can remember, and in the last few years predominantly about product design.

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Customer Acquisition: All You Need To Know

Customer marketing is a position that often supports and aids other areas of the business where they're not commonly involved. It's a role most commonly refered to as a post-purchase position, and yet customer marketers need to have a basic understanding of the whole customer journey....

5 ways to build a strong relationship with your customers

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Article

5 ways to build a strong relationship with your customers

There are several strategies for retaining customers (many of which we’ve written about) that can help transform your bottom line, but today we’re going to focus solely on the importance of building lasting relationships with your customers....

Setting expectations for customers throughout the journey

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Article

Setting expectations for customers throughout the journey

Part of providing a great experience lies in managing realistic customer expectations. Overpromise and under deliver, and you may find yourself without repeat custom and a very damaged reputation....