Members-only Exclusive content How to cultivate crucial internal partnerships for faster growth Who holds the keys to unlocking your customer marketing potential? Surprisingly, they’re likely sitting just down the hall … Customer marketers know that having strong relationships with internal stakeholders is crucial for driving strategic alignment and overall program success....
Members-only Exclusive content Event strategy simplified: Choose the right format for your goals With so many event formats and types, how do you determine the right approach? Today we’ll explore seven relationship-building event types for marketers. You’ll learn the distinct purpose and best practices for each one - from intimate interviews to large user conferences....
Members-only Customer advocacy Developing impactful advocacy programs We catch up with Dave Hansen, Sinead O'Grada, Tim Newborn, and Josh Zerkel to talk about the best ways to develop an advocacy program that'll actually make an impact....