Collette Johnson

With over 15 years in the field, Collette's work revolves around empowering professionals in the tech sector, leveraging her comprehensive expertise in technology and strategic consulting.

Why customer references are important, and how best to use them

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Customer marketing

Why customer references are important, and how best to use them

Customer references are a powerful tool for driving business success. In this article, Collette Johnson shares why customer references are so crucial, how to gather and use them effectively, and the strategies that will ensure your business becomes truly customer-centric....

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.