Charley Gale

Charley is a Junior Copywriter at Product Marketing Alliance. She has a passion for creating new content for the community.

Members-only

Building business strategies around market trends

What market trends analysis is, why it's important, how to identify market trends, how to build a business strategy around these trends....

The importance of reducing customer cognitive load

Members-only

Customer journey

The importance of reducing customer cognitive load

Reducing customer cognitive load (how much they're thinking before making a purchase) to improve their experience - article explains what it is, why it's important, and how to reduce it....

Members-only

Customer marketing

The role of FOMO on consumer psychology

FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology....

From B2B to B2H: Building customer connection

Members-only

Customer marketing

From B2B to B2H: Building customer connection

In this article, we’re going to discuss one of the latest marketing approaches to have taken the product marketing industry by storm: B2H, or business to human, marketing....