Aunalisa Arellano

Aunalisa has a strong practice in B2B SaaS marketing and thrives in customer-focused roles. As an early adopter of new processes and tools, she paves paths to promote change.

Members-only

How to effectively communicate your features, products, and services to your customers

One of the significant challenges that customer marketers face is simply keeping track of everything. In this article, discover how you can utilize customer marketing tactics to increase customer loyalty, retention rates, and drive more sustainable growth....

Members-only

Customer marketing

Mastering customer marketing: The best strategies for measuring success

Want definitive confirmation that the work you’re doing is paying off? Want to make sure you’re on course to achieve your goals? Track your performance now! Measuring success is crucial to all customer marketing operations....

Unlocking customer marketing success: Insights from industry leaders on structuring your team for maximum impact

Members-only

Exclusive content

Unlocking customer marketing success: Insights from industry leaders on structuring your team for maximum impact

A well-structured customer marketing team is a crucial part of achieving success and growth and our panel discussion, Building & Structuring Your Team for Success, at the Customer Marketing Summit provided key insight....