Arlene Covarrubias

Arlene is a Senior Community Engagement Manager with over 12 years marketing experience in executing successful user engagement activities, producing events both through in-person and online channels.

How to succeed in customer experience as a team of one

Members-only

Customer marketing

How to succeed in customer experience as a team of one

Companies recognize customer focus reduces churn. Like weight loss—simple concept, complex execution. Delivering great service, keeping customers informed, and connecting them requires strategic approach despite limited resources and small teams....

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.