Ari Hoffman

During a recession, it’s inevitable that budgets are cut, teams reduced, and plans scaled back. And it’s often marketing that gets the first cuts. But here, we have the tools you need to take a proactive approach to shoring up your marketing budgets, making them anti-fragile and recession-proof....

Ari Hoffman and Gillian Farquhar, VP of Global Customer Marketing, continue their conversation about customer marketing stability during times of economic uncertainty. In this episode, they discuss involving advocates and employees to support bottom-line success....

How do you keep your bottom line safe during times of economic uncertainty? For Ari Hoffman, VP of Customer Marketing and Gillian Farquhar, VP of Global Customer Marketing, the answer is customer storytelling and customer communities....

Discover the five strategies for an anti-fragile approach. Hear from Ari Hoffman, VP of Customer Marketing and Gillian Farquhar, VP of Global Customer Marketing, as they discuss recession-proof marketing and share their experiences....

One of the most impactful things I've learned is the immense value of connecting customers directly with product teams. By facilitating this connection through engaging customer events, we gain invaluable insights, forge stronger relationships, and fuel customer-led growth....

Who hasn’t had a hard time purchasing technology to support your work and the data you use? One of the biggest struggles at the moment is that you can't get everyone to align on what the actual value of your team is, and what the business impact is going to be....

In this episode of Customer Marketing Catch-up, Sangeeta Walsh, VP of Marketing and Alliances at Dialpad talks about how you should set up all types of Customer Advisory Boards to enable true business impact....

I mastered the art of aligning competing priorities and securing executive sponsorship the hard way, through trial and error. But after refining my approach, I think I’ve truly cracked the code. Now I want to share what I've learned....