Adria Fischer

Adria Fischer is Director of Product and Customer Marketing at Sovos with specialties in time management, organization, and client relationships.

Prioritizing personas as an investment in building a comprehensive lifecycle framework

Members-only

Voice of customer

Prioritizing personas as an investment in building a comprehensive lifecycle framework

Knowing your personas and continuously researching, interviewing, and validating your personas is essential to developing meaningful and relevant multi-channel content....

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.