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Event strategy simplified: The right format for your goals
With so many event formats and types, how do you determine the right approach? Today we’ll explore seven relationship-building event types for marketers. You’ll learn the distinct purpose and best practices for each one - from intimate interviews to large user conferences.
Dave Hansen
Establishing a customer marketing strategy and developing advocates
Like product marketing, customer marketing can vary a lot from company to company. Customer marketing at Zendesk is a group of programs that focuses on showcasing the stories of our customers.
Valeria Gomez
Perfect customer marketing by prioritizing the customer
A huge part of customer marketing is building lasting relationships with your customers and showing your appreciation for all that they do, but how can we do this in a meaningful way?
Christie Vaughan
