During a recession, it’s inevitable that budgets are cut, teams reduced, and plans scaled back. And it’s often marketing that gets the first cuts. But here, we have the tools you need to take a proactive approach to shoring up your marketing budgets, making them anti-fragile and recession-proof....

In a world where customer expectations are higher than ever, time to value (TTV) has never been more important. TTV isn’t just a metric exclusive to CS teams; it has significant value in customer marketing as well....

Think of client engagement like cooking, not baking. While baking demands exact measurements, cooking lets you be creative with what you have. The same goes for customer marketing – there's no one-size-fits-all recipe. Success comes from working with the resources and customers you have....

Discover how aligning customer marketing and success teams can drive retention, boost post-sale revenue, and deliver seamless customer experiences. This report outlines four actionable strategies to overcome role ambiguity and create stronger, more profitable customer relationships....

Let's be clear: Customer onboarding isn't just the responsibility of customer success. Yes, customer success teams are the main point of contact and are the ones who first and foremost guide a new customer through the process. But they're not the only team with a stake in the game....

Mastering the complexities of marketing for multiple products is essential for driving business success. In this article, discover the key strategies and tools for leveraging the voice of the customer and focusing on the entire customer experience....