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Roadmap to creating a retention-centric culture
Retention is the unsung hero of your marketing strategy. Model customer-centric behaviors and reward retention-focused efforts, to transform the organizational mindset from acquisition-first to retention-driven.
Vital leadership skills when structuring your marketing teams | Learning with Leadership
In our second episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Katie Meeker, Director of Customer Marketing at ICIMS, about the vital leadership skills you need when structuring your marketing teams.
Elevating customer marketing’s voice at the leadership table
Looking to make a bigger impact in your organization? VP of Customer Advocacy, Leslie Paterson explains how!