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How generative AI can boost consumer marketing
Generative AI has become far more commonplace over the last year with the introduction of tools like ChatGPT, which has become accessible to the everyday layman. But how does it work for roles like customer marketing and its associated professions?
The role of FOMO on consumer psychology
FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology.
How consumer choice and cloud hyperscalers have changed the way B2B products are brought to market
Communication has transformed and spread; we now have multiple different entities, segments, and ways to provide that service.